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Fr-ACTION Sales Management, led by CPG veterans, offers hands-on, brand-focused sales support in categories like sports nutrition, snacks, beverages and health & beauty. We are an extension of your brand, prioritizing direct communication and personalized strategy rather than a “middleman” approach.
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what we do
Fr-ACTION’s Key Offerings:
Sales & Distribution Strategy: Custom plans for all channels of CPG including natural and conventional grocery | sports nutrition | convenience | food service and e-commerce.
Data-Driven Trade Support: Tailored presentations, brand and retail strategy, price optimization, and performance tracking to maximize ROI.
Cost-Effective Model: Affordable, proactive management priced to fit your financial plan with direct distributor support.
The Fr-action systems
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dedicated sales team
It all starts by integrating our sales experts with your team learning what makes your brand unique and what your goals are.
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Retail channel strategy
Next, we will create a go to market strategy for all applicable retail channels and geographical regions.
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Getting off the shelf
The last step? Getting your brand off the shelf and into the consumer’s basket with proven marketing and promotional vehicles.
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OUR VALUE PROPOSITION
An experienced sales team at a fraction of what you would spend with a direct hire or national broker.
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Reporting
We provide detailed reports from retailers and distributors to help you manage your most valuable asset, your money.
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distributor and broker management
From activation to setting and tracking KPI’s, we do it all when it comes to managing distributors and brokers.
Some of the brands we have represented
Contact us
Send us an email and we’ll take action!